After its introduction in the 1980s, marketing automation was reserved only for wealthy and powerful companies with a large customer base. It was an incredibly expensive and much bespoke tool that could only be built in-house. It is the reason why marketing automation is now used for increasing gym sales & marketing.
However, with the rise of third-party vendors and technological advances in recent years, marketing automation platforms have become more available than ever, and the benefits they offer and the reasons all marketers use them are constantly increasing. In 2018, 49% of companies used marketing automation on a regular basis.
What is Marketing Automation?
Digital Marketing Automation is software that organizes the actions of marketing campaigns such as email, social media, blog posts, websites, and other promotions, making these tasks easier and more time-saving. As a result, marketing automation software enables strategic and creative campaigns to achieve results. With marketing automation, marketers can also create consistent, cross-channel, one-to-one trips that provide a consistent, connected customer experience. One of its main goals is to deliver the right content to the right customers at the right time, thereby building trust in the brand.
This blog strives to answer the most relevant questions about marketing automation and highlight the steps to create a comprehensive business automation strategy.
What Are The Benefits Of Marketing Automation?
Marketing automation has many benefits; whether you’re running an SMB or working on a marketing team at a large multinational company, you’ll see how you can add value to your business.
Marketing automation helps small businesses stay relevant and competitive while allowing large companies to keep up with the demands of many customers in their respective industries. Therefore, the advantages of marketing automation software are:
- Save Time
You can plan your campaign in advance and transfer your work-time to other projects. You can do this on other platforms, but marketing automation systems have the added benefit of being able to schedule different posts for different audiences.
- Increase Productivity
Marketing automation can prevent marketing teams from performing repetitive tasks, generating new ideas, and increasing productivity in other areas.
Create a bespoke and unique experience for each customer to increase engagement and sales.
- Multi-Channel Campaign Management
Monitor all campaigns across all marketing channels from one platform.
- Consistent Voice Tones
By integrating all your marketing campaigns, you can keep your voice tones consistent.
- Improving ROI
Use marketing costs wisely and efficiently through a more targeted customer approach. The reason for adopting marketing automation is not just to keep the marketing department away from repetitive tasks.
This tool is all about optimization. Optimizing the customer experience, optimizing the efficiency of the campaign process, and optimizing the marketing team’s time. As the number of marketing channels continues to grow and become more complex, marketing automation is the perfect solution for marketers who want to connect with all their customers effectively. To overcome the associated hurdles.