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Facebook Marketing: How to Promote Your Business on Facebook

Facebook is among the most well-known social networking websites on the Internet in the present. Today, Facebook has more than 175 million active users. Imagine the amount of traffic you could get through getting your message to 175 million potential customers?

The next question you could ask is how you can as a business owner have access to the active users? Facebook offers a social ads platform that allows you to promote your business to its users who are active. Through social ads, you can establish the demographics of the users you would like to target. To promote your business, you can also run Pay-Per-Click Ads for eCommerce through Qera Marketing.

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For instance, if you know that your company's target market is young adults in their 20s, you could set your social media ads to only be displayed to subscribers aged 18-25 only. This makes your ads very specific and increases the conversion rate of your ads.

In addition to the social media ads, you can buy banners that are targeted at a particular group of people. Banners are a great marketing strategy to reach your audience and bring more people to visit your site.

Furthermore, since Facebook lets you tailor your banner to particular users, there's absolutely no question that this will boost your click-through rate and conversion.

Another method of advertising another way to advertise on Facebook is to create Pages. Pages are similar to your profile page. It is possible to create a page for your business and then invite followers.