Lego has been in the advertising business for many years and has mastered the art of creating print ads that are both interesting and engaging. This is evident in their latest print ad campaign, which features Lego mini figures interacting with one another in humorous ways.
The first ad in the campaign features a LEGO mini-figure named Benny trying to get to work on time. His alarm clock simply won't go off, no matter how hard he tries. Benny's frustration quickly turns to laughter when he sees a little LEGO figure named Dave trying to help him out by banging on the alarm clock with a mallet. Benny gets up, puts on his suit, and heads out the door just in time for work. Want to learn more about Lego ad analysis, you can check online resources for the same.
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Another ad in the campaign features Benny and his friend Harry trying to build a tower as high as they can. Harry suggests doubling the size of their tower every time Benny gets close to the top, but Benny can't help but laugh every time Harry announces his plan.
Ultimately, Benny and Harry reach the top of their tower and have a little fun playing with their LEGO bricks while they wait for their friends to arrive.
Lego is one of the most popular brands in the world, and with good reason. Their products are fun, creative, and engaging for both young and old alike. It’s no wonder then that Lego print advertising has been such a successful strategy for the company – their ads tick all of the right boxes!